Our lipstick formulas are the perfect combination of natural ingredients and beautiful pigmentation, to create a creamy, lightweight stain that lasts. Infused with Avocado Oil to help the lips stay soft, moisturized and healthy after each application. All our formulas are handcrafted with high-end ingredients. Our matte lipsticks reflect very little light and deliver a deeply saturated color with zero shine. They're drier than our regular formulas because of their no-shine effect. The popular high-shine formulas use a creamy, shimmery base texture all the way through for an eye-catching gleam in the light. Our regular formula is a great compromise between full-on high-shine and the deep stain found in our mattes.